The human mind must be at the forefront of this experience.” To successfully deliver functional music, neuroscience has to guide AI technology. “At Endel, we’ve been invested in the neuroscience of functional sound since day one. “Working with Amazon Music demonstrates how valuable an artful application of AI can be to large music business players and how engaging the sonic results can be for listeners,” added Stavitsky. The source material includes synths and chill vocals, which Endel Pacific processed to get the listener ready for sleep.Īccording to the company, Endel Pacific creates tracks that prepare the brain for sleep and then help the listener to fall and stay asleep. The track was produced using the hit track, Escape and released through AWAL.Įndel Pacific, Endel’s patented AI-engine, which produces scientifically backed sleep tracks that follow circadian rhythms, processed the source material for the first track on Sleep Science.
The playlist, titled Sleep Science, opens with an Amazon Original track featuring electronic duo Kx5 (Kaskade and deadmau5). Amazon Music released it on Friday (February 17). The playlist lasts about eight hours or until the listener awakens.
Now, Endel is partnering with Amazon Music to produce a sleep playlist using its extensive research into the neuroscience of sleep. “Generative AI is a hot topic now, but we’ve been applying this technology for years, in radical ways designed to expand music’s possibilities and formats, and to transform how we interact with sound,” said Oleg Stavitsky, co-founder and CEO of Endel. Endel says it has used its approach to generative AI, backed by science, to create soundscapes with James Blake, Grimes, Miguel, and many other artists. Endel also partnered with Universal Music Group’s Republic to release Endel × James Blake’s Wind Down soundscape as an album.
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